The North Face Icon Color & Color Blocking Direction
Stretch Project for The North Face | Denver, CO
When working for icebreaker (part of the VF Corporation umbrella), the opportunity arose for internal development through a stretch project with The North Face Color team.
I was provided direction regarding what was required for icon color and color blocking direction boards, given independence to pull images that aligned with The North Face brand image, trend, and product across categories to build mood boards. Additionaly, I was tasked with coloring croquis for emphasis of color as well as color blocking examples.
Trend and market research and analysis
Consumer research
Color story creation
Internal presentation
Color Blocking Boards
Icon Color Boards
