JanSport Spring 27 Color & Seasonal Concept
Global CGMT Design Team | Denver, CO
As a member of the Global Color, Graphics, Materials, and Trends (CGMT) Team, I worked alongside my team to create the Spring 27 seasonal color palette and seasonal concept and direction for JanSport in-line product, and owned for the second year the color direction for the Moderate Collection.
Color and Concept used to guide seasonal assortments, print and graphic design, and Product Design color direction. This was the first season Product design pulled inspirtation from seasonal concept for seasonal product design.
Trend and market research and analysis
Consumer research
Seasonal concept and direction creation
Color story creation
Corporate presentation
Seasonal Concept and Print Trends
Color
