JanSport Spring 28 Color & Seasonal Concept
Global CGMT Design Team | Denver, CO
As a lead member of the Global Color, Graphics, Materials, and Trends (CGMT) Team, worked with team members to create the Spring 28 seasonal color palette and seasonal concept and direction for JanSport in-line product.
Color and Concept used to guide seasonal assortments, print and graphic design, and Product Design color direction. This was the first season Product design pulled inspirtation from seasonal concept for seasonal product design.
Trend and market research and analysis
Consumer research
Seasonal concept and direction creation
Color story creation
Corporate presentation
Seasonal Concept and Print Trends
Color
