JanSport Fall 27 Color & Seasonal Concept
Global CGMT Design Team | Denver, CO
As a member of the Global Color, Graphics, Materials, and Trends (CGMT) Team, I worked alongside my team to create the Fall 27 seasonal color palette and seasonal concept and direction for JanSport in-line product.
Color and Concept used to guide seasonal assortments, print and graphic design, and Product Design color and concept direction.
Trend and market research and analysis
Consumer research
Seasonal concept and direction creation
Color story creation
Corporate presentation
Seasonal Concept and Print Trends
Color
