JanSport 2026 World Cup Bag
Global CGMT Design Team | Denver, CO
I was very excited to created a bag inspired by the 2026 World Cup!
While JanSport did not collaborate with FIFA for this product design, we wanted to make sure we showed up in this space, in an authentic way for the brand, and supported this major cultural moment.
I utilized a blokecore inspired print I created for our inline product and colored up using the core colors of the host nations. The liner of the bag was created using illustrations I did of football moments. Finally, the patch on the front is JanSport’s very own football club patch. It was so fun to create our mascot and have him doing a bicycle kick!
Trend and market research
Print ideation and internal review
Print design and millsheet creation including direction on artwork execution: printing techniques, applique, or embroidery
Creative and Marketing collaboration
Corporate presentation
Legal partnership
Print & Material Ideation
Final Product
