JanSport 2025 Mental Health & Pride Collection
Global CGMT Design Team | Denver, CO
I created the JanSport 2025 Mental Health and Pride Collection drawing on personalization trends and growing social themes of community and support. The collection was created using crowd sourced affirmations gathered at a local Denver spin studio during the studio classes. The selected spin studio has a history of allyship for mental health and LGBTQ+ advocacy that aligned with JanSport’s own values.
The concept was reviewed with The Trevor Project, who acted as the advisory partner for this project to ensure authenticity and reflect the brand’s own allyship.
Trend and market research
Print ideation and internal review
Advisory partner review
Print design and millsheet creation including direction on artwork execution: printing techniques, applique, or embroidery
Corporate presentation
Print Proposal
Final Print and CADs
Final Product Shots
Press
Rolling Stone
WWD
The Pink News
Queerty
