The North Face
Women’s Hike & Camp Apparel Design Project
I was briefed to design for a undefined consumer and bring to life a hike and camp collection for The North Face focusing on women’s product.
I did thorough research of the space, exploring the outdoor boom, looking beyond the aspirational brands that The North Face references, held a focus group to better understand the hike and camp space to define this new consumer, and then designed out two complete looks with technical sketches and colorways.
Trend and market research and analysis
Detail, material, and color research
Apparel ideation
Final design and colorways
Technical drawing creation
Hike and Camp Women’s Design Project
