Pearl Izumi

Men’s Performance Cycling Project

For the Pearl Izumi brief I was asked to create differentiation in the PRO franchise from their current PRO Bib Short and PRO Jersey. The work was to be the pinnacle of performance, innovation, and comfort for the dedicated athlete. I was also asked to create elevated branding and aesthetic that is unique to this collection but didn’t stray from PI brand identity and feel inauthentic.

I was provided price point, competitors, and was to deliver consumer, futher competitor research, mood, color, materials, design language, and final design with 3 core colors and one fashion color.